Which term defines the human creativity that leads to new products or services?

The concept that best defines the human creativity that leads to new products or services is innovation. Innovation refers to the process of developing new ideas, processes, or technologies that bring about significant improvements or create something entirely novel. It encompasses the imaginative thinking that results in advancements and new offerings in the marketplace.

While entrepreneurship involves the act of starting and managing a business, it is closely linked to innovation, as entrepreneurs often rely on innovative ideas to create and establish their enterprises. However, innovation specifically highlights the creative aspect of generating new products or services.

Marketing, on the other hand, is the process of promoting and selling products or services, which comes after the innovation phase. Investment pertains to the allocation of resources, typically financial, towards products or services or the startup itself, but it does not directly reflect the act of creativity that leads to those new offerings.

Thus, innovation is the term that accurately captures the essence of human creativity in developing new products and services.